Brand Strategy
Modo Group is a management consultancy focused on brand development and marketing strategy. Modo helps their clients and agency partners increase customer engagement and generate brand value through five service areas, including: Insights and Trends, Brand Strategy, Marketing Development, Marketing Tools and Marketing Metrics. Modo client sectors are as wide-ranged as technology, consumer products, wine and spirits, beverage, financial services, hospitality and healthcare. George Murphy, managing partner, led brand development, experiential marketing and design development efforts for both Starbucks and The Coca Cola Company. Sarah Van Dyck, managing director, Modo Group Paris office, spent most of her career in the client’s seat as a marketing executive for both global brands and start-ups. Her experience ranges from launching new products and brands across Europe for Procter and Gamble to building new brands from the ground up for consumer and technology companies.
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